Toward Zero Deaths - Highway 55
Toward Zero Deaths (TZD) is a Minnesota interagency partnership led by the Department of Public Safety and the Department of Transportation in cooperation with the State Patrol, the Federal Highway Administration, Minnesota county engineers, and the Center for Transportation Studies at the University of Minnesota. The TZD mission is: "To move Minnesota toward zero deaths on our roads, using Education, Enforcement, Engineering, and Emergency Services."
Towards Zero Deaths was the focus of a Safe Communities of Wright County Public Service Campaign targeting drivers on Highway 55 (from Medina to Buffalo). Highway 55 is one of the most traveled two-lane roadways in Minnesota. In 2003, the 55 Corridor stretching from Buffalo through Wright County to Medina in Hennepin County was identified by the Minnesota Department of Transportation as a major area of concern, owing to the large number of crash-related injuries and fatalities that occur on it.
Focus groups conducted by SCWC and MN crash data identified three major issues in driver behaviors attributing to crashes: tailgating, unsafe passing, and distracted driving. The campaign featured safety messages on billboards, a direct mail series to homes and businesses along the corridor, Highway 55 Survival Guides, “No Tailgating” bumper stickers and roadway identification signs
WEAR A SEAT BELT :
Seat belts save lives. Every person should buckle up in every seat every time.
DRIVE THE SPEED LIMIT :
Drive safe, drive smart, and drive the speed limit.
CONCENTRATE ON DRIVING :
Crashes aren't accidents. Pay attention always!
DRIVE SOBER :
Buzzed driving is drunk driving. Impairment begins with the first drink. Never drive drunk or get into a vehicle with a drunk driver!
If you are in the Wright County area and interested in volunteering to help us save lives through safer roads, we would love to hear from you. We are always looking for volunteer speakers to share personal crash stories, office support, community education and event representatives.
If you are interested in volunteering for Safe Communities of Wright County, please Contact Us.